Another pop culture icon, the McDonald's Happy Meal is 30 years old today. Probably one of the best market gimmicks to come down the pike. And we swallowed it hook, lime and sinker, didn't we!
My older daughter is just young enough to say she has never know the world without Happy Meals...and believe me, my two girls had their share of them and all the cute little prizes. I think I finally got rid of (or passed on) the last of them during my last move.
The report I saw this morning said over 200 billion Happy Meals have been served. The most popular toys were the Beany Babies (100 million of those) and in their honor, the company is issuing a new set to commemorate the anniversary. I do have to say that was also one of the saddest things I have ever seen. When a new Beany Baby was coming out, people would line up in the drive-thru, order multiple meals to receive the toys, and as they drove out, dump bags and bags and bags of uneaten food! I HOPE that scene is not repeated.
The company also launched a Happy Meals website last year. If you don't have munchkins in your house and don't know about it, it probably is worth looking at, if, for no other reason than a nostalgic look back. Come on, if you are less than 40, you know you had your fair share, and if you are not, you have had kids who did!
McDonald's Happy Meal 30th Birthday - ABC News
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