When I saw this on TV this week, it made me laugh out loud. I loved the company's take on the 2.0 term "social networking."
Coleman - AirtightÃƒâ€šÃ‚Â® Inflatable System
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They have a companion video that I featured here.
And not to ignore the print part of the world, the Coleman Co. included one for magazines, etc.
Hummm...2 posts about ads back-to-back? Nothing but coincidence!
Visual & video available here.