Saturday, July 11, 2009

659.102 100 Best Ads: Little Bits of Cultural History

Comments from bloggers can take you to the most interesting blog posts/sites.

The latest one lead me to the The Top 100 Advertising Campaigns, not necessarily a new site, but new to me. I had fun going down the list and remembering all those little mini-movies and stories that entertained us between breaks in the stories we were watching on TV. Most of these
became household icons because A. we had no remotes and B. we had only 3 TV stations to watch for a really long time.

Granted there are a handful from as far back as the 1920s included, but the vast majority made the list because of the time they spent on the airwaves, particularly in the 1950s and 1960s...up to and including the infamous 1984 Macintosh computer commercial!

As is my usual plan, I went thru the list thinking about a visual to include...one of the campaigns that was a personal favorite of mine. Most of the symbols, etc. were found on sites that had rights reserved so I decided on Smokey, the fun icon of my childhood who taught me a lot about how to be careful in the forests of my summertime home.

Once I started reading, I found out the campaign is the longest PSA (public service announcement), Smokey has a very comprehensive interactive website with all kinds of safety info and history of the real Smokey and the ad campaign itself!


By the way, Smokey doesn't remind you that only you can prevent forest fires. Starting in 2001, it was changed to wildfires...doesn't have quite the same ring...messes with the cadence of my brain, but nevertheless, is still an important thing to remember. AND even an icon as important as Smokey does have to undergo a makeover every once and awhile so "GetYour Smokey on!"

Ok, ok, I digress...back to the list of ads. There are so many on it that were fun: Where's the Beef...inspirational: Keep America Beautiful's Crying Indian...and even some that go straight to the heart: Hallmark anything! Come on, you know you tear up sometimes!

Now it's your turn. What's a favorite for you? What memory didn't make the list and should have?

P.S. Not sure what criteria was used in making selections and the information attached to the list doesn't always talk in the "lovely memories" tone of this post. Each to his/her own. That's what great about the 2.0 world!


Visuals from SmokeyBear.com

2 comments:

Ms. F said...

How about the original commercial where they sang " I Wish I Were an Oscar Mayer Wiener" and played the wiener whistle. It was an animated cartoon as I recall.
Just happened to think of this because the wienermobile visited this week.
http://farm3.static.flickr.com/2451/3702533721_8349f0068e.jpg

Mamalibearian said...

Love the memories! My dad actually flew a helicopter in one of the Be All That You Can Be commercials. I had completely forgotten that!